The situation:
A train station releases trains to run on tracks. The problem is that the trains either slow down until they finally stop or the tracks end, so the trains fall down and crash.
The approach:
Jump from a train that is a) about to stop or b) on a soon-to-end track to the next train. In other words: Jump, jump, jump and always be on the run.
The question:
How to be ahead of the game?
The answer:
“Be the train station.” (Reina Arakji)
Back to business: Don’t follow. Lead. Even though the majority of new business concepts follow an imitator strategy, innovative companies outperform me-too businesses. Don’t play by the rules of others. Create your own game.