When it comes to every day life decisions, say buying vegetables or computers, you can only choose between products that exist.
You cannot make a choice based on what you would like to have.
If only bad products exist, you have to make a compromise and get the least bad, say you would go for the half rotten apple instead of the rotten one.
But that doesn’t mean that half rotten is good.
People buying lots of half rotten apples is not a proof of market that people love half rotten apples. It’s just a proof of the status quo: A world where half rotten is the best.
But as the creator, you can make a choice based on what you would like to have.
You can create what you would like to exist. And only you know what it is.
So let’s go for a new status quo: A world where the best is the best.
A world where your best will be part of the best, together with others who do their best too.