Come on, let it go
Just let it be
Why don’t you be you
And I’ll be meEverything that’s broke
Leave it to the breeze
Why don’t you be you
And I’ll be me
James Bay
What’s the business implication you might ask here. Well, your business should be about you. It should be a reflection of yourself. Since no one is like you, your business will be as differentiated as it can get, with no single competitor getting even close. That’s the strategy.