Come on, let it go
Just let it be
Why don’t you be you
And I’ll be me

Everything that’s broke
Leave it to the breeze
Why don’t you be you
And I’ll be me

James Bay

What’s the business implication you might ask here. Well, your business should be about you. It should be a reflection of yourself. Since no one is like you, your business will be as differentiated as it can get, with no single competitor getting even close. That’s the strategy.

I hope you learn to make it on your own
And if you love yourself just know you’ll never be alone
I hope that you get everything you want and that you chose
I hope that it’s the realest thing that you ever know

Big Sean, Kanye West and John Legend