Letter to the shareholders

There is only one rule: Love, and do what you want.

The love
not loving someone
not loving something
but loving.

—-

For the ones who are stuck. For the ones who don’t move. For the ones who stop.

—-

Why doing? Write a book, it will fade. Plant a tree, it will decay. If you think it through until the end you were born to die. Welcome to nihilism. It stops here.

—-

This is about non-stop. It’s about on-going. Welcome to life.

—-

If you want to live, you have to live. The purpose will come from living it, not from having a purpose to start with. Don’t expect complex formulas, magic potions (except tea, coffee and wine, because they work indeed) and divine revelations that explain why. Life itself offers the revelation, the magic, the complexity, simply by living it (and by smiling while doing so ☺.

—-

No matter what you do, write it off immediately. Don’t expect anything. From no one and from no thing.

—-

If you do someone a favor, do it for no sake, not for him, not for her; not even for favor’s sake. Do it. Don’t expect. Disappointment can’t arise since nothing was expected. Only fortune, when returned.

If you invest in something, do it, don’t expect neither loss nor gain. Write it off. Loss can’t occur since it was written off. Only fortune, when returned.

—-

You don’t make love to make children. You make love without a because. Making love is self-fulfilling in itself. The same goes for life. You don’t live to die. You live to live. It’s never about the end.

Intended purpose is for the mechanic, the technic, the dead.

Why doing? Just do.

—-

There is only one advice: Trust yourself

—-

That being said, don’t listen to me if it doesn’t resonate with you. Maybe we talk a different language. Maybe on a different frequency. What I send, you might not receive. If you love it, use it. If you don’t, don’t.

Let’s talk optionality.

—-

How to set up your life

—-

Set up your life for upside

—-

Favorable: entrepreneurship

Find a problem, solve it, sell it. More people, more usage, more happiness increases upside. Make sure you solve a problem worth solving. Hard work doesn’t explain the difference between making $1,000 or $1,000,000. Upside does.

Unfavorable: employment

When you work, you work for someone who found a problem, solves it, and is selling it. Usually, there is no upside. A 10x more valuable output doesn’t result in 10x more salary. And usually, small mistakes don’t possess the positive attributes that small mistakes usually have. Your employer can decide what the outcome is. And usually a small mistake for you is a big mistake for your employer. The result is a blow up: termination. This is how employment downside looks like.

—-

Favorable: equity

With equity, the downside is limited. Because your equity equals your downside limitation. If you have $100, you can loose $100. If you have $1,000,000, you can loose $1,000,000. But your equity doesn’t equal the ceiling. If you have $100, you can potentially make $1,000,000. 

Unfavorable: debt

Debt results from owing something to someone. The nature of debt doesn’t matter. If you owe money to someone, you’re in monetary debt. If you’re employed by someone, you’re in a debt relationship. Debt doesn’t have upside. No matter how hard you work, if your salary is set at $1,000, your salary is $1,000. And on the downside it looks like this: Make a mistake, and you can potentially loose your job. That makes your salary $0.

—-

Favorable: relative independence / relative dependence

You are always dependent on something or someone. No worries, that’s fine. Einstein said that the most important decision we make in life is whether we believe we live in a friendly or hostile universe. Choose the friendly universe and ride the cosmic waves of upside.

Unfavorable: dependence

Downside increases the more concentrated, centralized your dependence is. If you are an entrepreneur but only have 1 customer, you are as dependent as being employed by 1 employer. He has the power to make or break you. You cannot have 1,000 employers, but you can have 1,000 customers. If you don’t like 1, cancel him. He won’t break you.

—-

Set up your life for upside and you have

Freedom of expression

Expression as 
how you think, 
what you say, 
how and what you do.

Abundance
Diversity
Wealth

—-

The approach

Do.

—-

That’s it. Actions should speak for themselves.