Widen the scope of good
The concept of doing good is limited. It is connected with philanthropy, with social work. It is time for a change in perception.
Back to business: Doing good is to beautify life with a product, too. Doing good is to grow your business so that you can employ people. It is to minimize waste by implementing new production techniques. By developing new concepts of value creation. Doing good is to inspire, too. To amaze. It is to show the fullness of life. Of possibilities. Of how diverse doing good is.
In response to: Malcolm Gladwell